As a person

1. We never forget what we love to do most We enjoy and love what we do every day. That helps us to do things thoroughly lets us create a virtuous circle of advancement in every step we take.

2. We work in a team I am a representative of the team called baXar and I am a representative of that very team.

3. We reflect honesty in all our actions. If we don’t do that, we will be deceiving ourselves and nobody else.

Within the company



spontaneous design that derives from a need and which converts into art.


symbols that conserve history, culture, tradition that are able to move millions of Mexicans.


give new function to Mexican artefacts and convert them in true elements of artefacts.


on the basis of pure and smooth Mexican ingenuity: functionality, comfort and aesthetics.